Tag Management Software Market Size, Growth, Statistics, Competitor Landscape, Company Profiles and Business Trends | Impact of COVID-19

Market Highlights

According to a recent report by Market Research Future (MRFR), the global tag management software market is anticipated to rise with a moderate 12.9% CAGR during the review period (2018-2023) and reach a substantial market valuation of USD 1,279.4 million by 2023.

With businesses ready to take their digital marketing system to the subsequent level, the demand for data governance policies is observing a continuous rise. This factor is projected to solidify the growth of tag management software market. Its proliferation into other segments such as connected devices and Internet of Things (IoT) can ensure a better prospect in the review period. At the same time, customers are increasing the demand for personalized tags, which are generating more scope for the expansion and tag management software market can surely benefit from this.

Despite its productive usage in the digital media marketing system, the tag management software market is expected to witness a hindrance from the other digital and web-based marketing technologies over the review period. Lack of ownership of tags can also pose as a challenge and technical hands to proficiently handle the operative tasks can dampen the tag management software market growth over the assessment period.

On the contrary, other web-based and digital marketing strategies can curtail the tag management software market’s products. It is also challenging to find proficiency in operating such a process and give immediate solutions which can bring an obstacle in the tag management software market growth during the forecast period.

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Segmentation:

The global market for tag management software is segmented on the basis of solution, application, deployment, organization size, and vertical.

Based on the solution, the tag management software market can be segmented into data governance, data quality, customer analytics, artificial intelligence, web analytics, and others. Data governance segment is accounted for the leading market share over the review period.

On the basis of the application, the tag management software market can be segmented into user experience management, risk and compliance management, campaign management, content management, and others. Campaign management segment is accounted for the leading market share over the forecast period.

Based on the deployment, the tag management software market can be segmented into the cloud and on-premise. The cloud segment is accounted for the dominant market share over the review period.

On the basis of organization size, the tag management software market can be segmented into small & medium enterprises (SMEs), and large enterprises. Large enterprises segment is accounted for the maximum market share over the review period.

Based on the vertical, the tag management software market includes IT & telecommunication, banking, financial services, and insurance (BFSI), healthcare, manufacturing, retail, media & entertainment, and others. Production is accounted for the dominant market share over the assessment period.

Regional Analysis

A comprehensive analysis of tag management software has been done, which includes Asia Pacific (APAC), North America, Europe, and the Rest of the World (RoW).

North America is the region and controls the market by commanding a significant market share every year. The region is technically advanced than the other regions. The usage of new technologies and the integration of innovative methods assist in winning an edge over their peers. It has played a significant role in widening the regional tag management software market considerably. The market is also rooting for technology as it is profitable. Moreover, a lot of large enterprises are contributing to the market, which is bringing a great impact in the region and the market in a positive way.

Europe is estimated to be the most developing region during the forecast period. Due to its homogeneity with North America, it benefits the market in a significant way. It is notable here that Western Europe is maintaining the required market thrust.

Key Players

Major market players identified by MRFR in the tag management software market are Google LLC (U.S.), IBM Corporation (U.S.), Adobe Systems Inc. (U.S.), Tealium (U.S.), Ensighten (U.S.), Oracle Corporation (U.S.), Adform (Denmark), AT Internet (France), Commanders Act (France), Datalicious (Australia), Matomo (U.S.), Mezzobit (U.S.), Qubit (U.K.), Relay 42 (Netherlands), Segment (U.S.), Signal (U.S.), Sizmek (U.S.), Piwik Pro (U.S.), Innocraft (New Zealand), Yottaa (U.S.), Datalicious Pty Ltd (Australia), Hub’Scan (U.S.), and Rakuten Inc. (Japan).

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