Instagram marketing for business (2)

create Your Instagram profile

When it comes to your Instagram page, you can adjust little compared to your Facebook page. It is nevertheless important to have a profile that makes a good first impression and conveys your message clearly at first glance. Once a person clicks on your profile, they decide on the basis of the description and posts whether the content is relevant to them and whether they will follow you or not.

The name

At best, use your name or the name of your company, if it is available. If this is occupied, you should easily convert the name so that it is still immediately brought in connection with your business.

The profile picture

Profile pictures are displayed as a circle at Instagram. Make sure that in spite of the circle everything necessary is recognizable. Use your logo or an image of your face, which is clearly visible. Look directly into the camera. Take a 150x150 pixel image.

At best, the profile picture arouses curiosity as in the profile picture of Tai Lopez (@ tailopez1) who has a sports car in the background of his profile picture. If you manage to arouse curiosity with your profile picture, then people who only see your profile icon will click on your channel to make it easier to see. They see your content and might follow you.

The description

Briefly describe your business. Point out the added value for the visitor. Your message must be recognizable, so that visitors will have an incentive to follow you. In this section of your profile you can and should incorporate a link to your website.

Alternatively, you can also refer to a free course that you offer to anyone who enters to the newsletter or inform the visitor about a current special offer. There should be a reward for clicking on the link. If necessary, use a link shortening service like bitly.

Maintain a pleasing composition of the description. Use the different lines of the biography to make your message clear. Depending on the image you want to communicate, you can also use appropriate Emojis (smileys).

Hashtags

Hashtags probably have even more important meaning at Instagram than at Twitter. They are used to search for relevant content and to be found with one's posts. Who does not use them or uses the wrong hashtags, probably won't be found. So when you write posts, pay attention to the choice of your hashtags.

Take topics relevant keywords that have to do with your business. A hashtag must also be searched for. Find the appropriate keywords and look at the number of used hashtags. Do not use hashtags that have nothing to do with the post or your profile. Don't be afraid to use general hashtags. If you have an online store for shoes, tag your posts by default with #shoes, #fashion, #sneaker (when appropriate). People who are looking for this hashtag, then come across your image. The competition is greater for you, but your image has a good chance to gain awareness. It must visually stand out of course.

To find popular and promising hashtags, use tools like all-hashtag.com or www.Hashtagify.me. These websites will indicate relevant keywords for your posts or your search.

Be concerned about the choice of your hashtags. Use at least 5 hashtags per picture or video. The more you use hashtags, the more you will be found. Don't overload the text with it, so that the viewer would be overwhelmed. Mix the keywords with your text. At the end of the post you can use the hashtags that are intended to serve for the coverage. Continue to pay attention to relevance.

As with other tips in this article it is a good idea to analyze successful Instagram pages with similar content and if possible to take some of their hashtags.

Use popular hashtags like #picoftheday when your post allows it. Such key words are often searched for. Create relevant content when a novel hashtag arises. Who does not remember the #icebucketchallenge? Take advantage of the entertainment factor to increase your awareness. Also contemplate using specific hashtags for your brand. This makes an analysis of your fame easier and also helps to interact with your community.

Active instagram advertising

If one wants to get many Instagram followers and can not sufficiently rely on other social media channels, one needs to search for suitable fans for his own profile. It may therefore be worthwhile to actively search for matching users who by their posts, preferences and interests match with your account. Most likely, these are also interested in your page.

Using the hashtag function search for matching content that is associated with your product or your activities. Begin to like the images of users and leave well intentioned comments. When making such an interaction, the other person gets a notification and in most cases looks at your profile. Avoid looking "spammy".

You can also follow other people for some time to see if they will do the same and after some time you unfollow them, in the hope that the user will continue to follow you. This tricky kind of advertising is not suitable for every business, but it can be quite helpful in the beginning.

Commenting and liking, however, should belong to your standard tasks. The goal should not necessarily be to get as many users as possible, which after some time unfollow. Rather the aim is to establish a stable "tribe", which is interested in your content. Actively canvassing followers is more time consuming, but it can help you to gain quality followers who have a genuine interest in your content and will eventually become real customers. Incidentally, too much liking other content is considered spam by the servers and you are usually blocked for a period of 12 hours. So search deliberately for matching profiles and focus on quality rather than quantity.

Passive instagram advertising

It's simple: You are displayed by your hashtags and your content in a search. Users click on your image, depending on the post then read the text and click on your profile. Maybe they like your content and they become followers.

you can find first article of Instagram marketing for business in below link:

Instagram marketing for business (1)

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